S.M.A.R.T. Analysis:
S.M.A.R.T Analysis involves data research and list development including; downloading historic customer records from the dealer management systems and then cleaning, standardizing and formatting customer records into a useful database. The S.M.A.R.T Analysis matches customer demographic information to prospective customers providing a comprehensive database within the dealers exact market area.
  
S.M.A.R.T Analysis cleansing process takes into account many variables that have a direct effect on the accuracy of the customer data. Data cleansing and validation includes:
• Address Errors
• Name Errors
• Duplications
• Blank Vehicle Information
• Older Vehicle Models |
• Not Dealers Make
• Customer Outside of 36 Months
• Unrealistic Drive Time
• Wholesale vehicles |
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S.M.A.R.T Analysis uses powerful Geo-Coding mapping software to geographically depict the dealers exact market area, customer penetration and retention established after spending millions of dollars in advertising and years of customer interaction. The S.M.A.R.T Analysis allows clients to view customer and prospect information by the "most to least" effective zip code segmentation and in a variety of categories including:
• Recent Customers: Activity within six months
• Inactive Customers: Activity between six and eighteen months
• Lost Customers: Activity between eighteen and thirty-six months
• Potential Customers: Driving the same brand and residing within the dealer's exact geographic area with no history of ever doing business with the dealership
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SERVICES - S.M.A.R.T. ANALYSIS |
